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the image of the retailer
Laptop and Mobile Devices
beyond the category role
looking to sharpen their expertise and offer more advanced consultancy services
The What Assessment: Category Insights Using Advanced Data Sources CPCA the image of the retailerCategory assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Participants learn how to derive deeper category insights. Explore advanced category assessment approaches, including: New and evolving data sets necessary for best in class techniques and
