Building an Organizational Category Management Structure and Strategy From the Inside Out Nielsen Data Purchase Details

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Many retailers have sophisticated computer programs that perform many of the retail math calculations

activity-based costing and slope

Building an Organizational Category Management Structure and Strategy From the Inside Out Nielsen Data Purchase DetailsAccording to CatMan 2. 0, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the category management department is separated from the rest of your organization. Participants learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process