Category Definition & Segmentation Select Option:Training Course Package $79 Too often the day-to-day management

Too often the day-to-day management of a set of categories focuses on tactical moves only but doesn’t consider the overall strategic direction

los participantes aprenderán a definir una categoría en función de cómo piensa el consumidor acerca de la categoría

Many retailers have sophisticated computer programs that perform many of the retail math calculations

Student Support via email and Live Chat

Category Definition & Segmentation Select Option:Training Course Package $79 Too often the day-to-day managementCourse Overview Participants learn to define a category from the shoppers point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the