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Describir formas de comparar efectivamente contra el Mercado y los competidores
This is course 1 of 12 in our Category Management Master’s Series
Determine the most impactful price buckets for a given item for both regular and feature price
Promotion: New Analytics and Implications for Retailers and Manufacturers Space Management Laptop and Mobile Device compatiblePromotion, as a driver of incremental sales, has expanded way beyond traditional flyers and coupons to include websites, targeted emails, social media, and retailer mobile strategy. Participants learn to use advanced data and technology to plan effectively for this new and expanding complexity in promotion planning. Consider complex strategies, data & technology, and Shopper as they relate to promotion, including: New data and technologies; Examples
