If Then: How the Simulmatics Corporation Invented the Future Romance_Gift_Guide his parents enroll him in

his parents enroll him in a prestigious private school known for its academics

Tae Keller meets Tracey Baptiste in a tale of generational trauma

This eye-opening and provocative work takes us to the frontlines of research that is pushing the boundaries on our perceived scientific limitations

We say we inherit genes from our ancestors—using a word that once referred to kingdoms and estates—but we inherit other things that matter as much or more to our lives

If Then: How the Simulmatics Corporation Invented the Future Romance_Gift_Guide his parents enroll him inFrom the best selling author of These Truths, an "exhilarating" (New York Times Book Review) account of the Cold War origins of our data mad era. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of