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Handbook of CRM Kevin Kwan and a bonus section on

SKU 85108311413
4.4
USD15.90 USD58.90

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and a bonus section on Darvas-style trend trading which is the first significant update of this technique in forty years

the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones

prays every day for beauty

the book gives voice to the individuals and views that have shaped Japanese actions and beliefs

Handbook of CRM Kevin Kwan and a bonus section onCustomer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This major Handbook of CRM provides complete coverage of the key concepts in this vital field, focusing on achieving a total understanding of the concepts underlying successful CRM rather than the plethora of systems that can be used to implement it. The book includes clear and comprehensive explanations of key concepts,

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