Influence: The Psychology of Persuasion Neil Larsen Brandt shows the company as

Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs

An Introduction to the World's Oceans places greater emphasis on the physical and geological aspects of the oceans than on the chemical and geochemical properties

The perfect introduction to the world of psychology for those wanting to gain a general understanding of the topic without having to read a long textbook

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Influence: The Psychology of Persuasion Neil Larsen Brandt shows the company asInfluence, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty five years of rigorous, evidence based research along with a three year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal