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Brand Gap, The : Revised Edition Condition:Well Read including TBWA\CHIAT\DAY

SKU 54155987127
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including TBWA\CHIAT\DAY

It's Christmas time and Holden Caulfield has just been expelled from yet another school

Fuminori Nakamura’s latest novel is a dark and twisting house of mirrors that philosophically explores the violence of aesthetics and the horrors of identity

Hornby means us to take his title literally: How can we be good

Brand Gap, The : Revised Edition Condition:Well Read including TBWA\CHIAT\DAYTHE BRAND GAP is the first book to present a unified theory of brand building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives. In an entertaining two hour read youll learn: the new definition of brand the five essential disciplines of brand building how branding is

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