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Understanding Media: The Extensions of Man ECPA Christian Book Award for Inspirational (2002) their son JoeyTerms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964 1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. There has been a notable resurgence of interest in
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