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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Condition:Very Good an important and underreported conclusion

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an important and underreported conclusion of that study was that some experts do have real foresight

the book’s message is Though we claim ownership of our decisions

and elucidates many scores of usage questions such as the split infinitive and the intricacies of political correctness

Co-written by two award-winning writers

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Condition:Very Good an important and underreported conclusionDo your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson,

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