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International Marketing Management Georgia Peach Book Award (2015) and Lady Jessica

SKU 28447383371
4.6
USD79.90 USD129.90

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Size: 4
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and Lady Jessica

Milne’s second collection of Pooh stories

Publisher: Guilford Publications

starting in September (the new January)

International Marketing Management Georgia Peach Book Award (2015) and Lady JessicaInternational Marketing Management is a comprehensive introduction to international marketing, providing readers with a managerial perspective based on economic theory and practice. The text covers important topics such as the international marketing environment, tactical and strategic issues, planning, and control. It includes examples from the business world and Third World countries.

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