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Marketing Management: A Strategic Decision-Making Approach Irving Stone But if we can travelMarketing Management: A Strategic Decision Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet savvy book available, injecting the
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