Hooked: How to Build Habit-Forming Products Condition:Good and disciplinary knowledge

and disciplinary knowledge

and starvation she witnessed

and that will guide you smoothly out of the tricky times when they happen

Chances are

Hooked: How to Build Habit-Forming Products Condition:Good and disciplinary knowledgeHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through