Writing Science in Plain English Condition:Like New Drawing on behavioural science

Drawing on behavioural science

and other ordinary servicemen who risked their lives to avert a nuclear holocaust

as Charity becomes enmeshed in the schemes of a gang of murderers

says Masaaki Imai

Writing Science in Plain English Condition:Like New Drawing on behavioural scienceScientific writing is often dry, wordy, and difficult to understand. But, as Anne E. Greene shows in Writing Science in Plain English, writers from all scientific disciplines can learn to produce clear, concise prose by mastering just a few simple principles. This short, focused guide presents a dozen such principles based on what readers need in order to understand complex information, including concrete subjects, strong verbs, consistent terms, and